Authentic Brand Logo for 26° North (Turmeric Tonic)
26 NORTH needed a new logo design and created a contest on 99designs.
A winner was selected from 67 designs submitted by 10 freelance designers.
Some of the designers who made it happen
How 26 NORTH started their logo design journey
Who are you known as?
26° North (optional add: 'Turmeric Tonic')
Tell us a bit about who you are and the people you reach
WHAT: Non-alcoholic lifestyle tea/ tonic based on super healthy 5.000 years old asian turmeric receipe. Out of home consumption mainly in coffee bars and foody stores
FOR WHOM: Young urban hipster, prefering healthly lifestyle choices in their daily life without taking it too seriously
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Design inspiration
Other notes
Turmeric is an ancient, almost golden root (smilar to Ginger), used and well known all over Asia for it's superior health benefits: it’s anti-inflammatory and antioxidant properties, it’s ability to aid digestion and improve absorbtion and stimulation of essential nutrients in the body, it's immune-boosting properties. But aside from all those wonderful things, the Turmeric Tonic simply tastes good. It’s icy, absolutely refreshing and is a wonderful cmpanion for a shot of good, aged Tequila or plain gin.
However, our logo and consequently brand identity should not be overly Asian (in a cliché way) or old-fashioned even tough it is playing Asian health heritage.
Think for a typical hipster and be wild :-)
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