Adi is amazing, she takes direction very well and is quick at making changes!
How ewloughran started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We are making UPF athletic clothes—beach pants, golf shirts, buffs, hats, cover ups(Sun Protection Rating for fabrics—just like SPF for clothes).
Targeting beach volley ball players, golfers and tennis players.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Want it to be clean and simple.
Want identity to be like UnderArmour marries Patagonia. The logo uses the letters “UPF” rotated within a sphere that is a golf ball, a volleyball or a tennis ball.
The name UPFront uses the UPF in the name. UPF is like sunscreen for your clothes.