**This product is called LipSense. Please Google search an image of the product if you choose to incorporate into your design.
Brand Promise: However you perform, your lips will hold up.
Positioning Statement: We are the lipstick provider of performers.
Target Audience: Lipstick-wearing performers (or their parents) in the United States. Ages 14 - 99. Actors. Costumers Make-Up Artists. Dancers. Musicians. Acrobats. Synchronized Swimmers. Parents of dancers and skaters.
Mission: Equip performers with lipstick that lasts from the pre-show rituals through the after-party.
Tone of Voice:
Fun, Intriguing, Playful, Compelling
Elevator Pitch: Center Stage Cosmetics sells lipstick to performing artists. It’s great for actors, dancers, and musicians, because it is smudge-proof and waterproof, and it lasts up to 18 hours. As an actress, I know the importance of a product like this, and that is why I am excited to sell it.
Lipstick for Performing Artists
Give your lips a standing ovation.
Lips that perform and hard as you do (or harder).
WHO WE DO WANT TO BE:
Tell a story II
Use shapes / move the eye
WHO WE DON’T WANT TO BE:
Without a story