howtube got their new logo & business card by running a design contest:
The Cannabis Brand Design Challenge
Check out howtube's Logo & business card contest…
where experience meets innovation
We are legal cannabis growers and wholesalers in Southern Oregon. We grow high quality cannabis flower ("flower" is the new term used these days for "pot, or bud, or weed" and so forth). We provide dispensaries with perfectly trimmed "flower," ready for public consumption, and, we also provide pre-packaged products such as pre-rolled joints packs of 5, 7, and 10... Pre-Rolls are also sold as singles as well. PLEASE NOTE - I realize that the you guys see the same "Design Inspiration Samples" all the time, so I provided detailed notes to each one about what we like and don't like, and, you'll find some good design direction in those comments as well. I also provided more nuanced design direction about our company, who we are, and what we're about in the "Additional Notes Section" at the bottom of this brief. Altogether, I hope you find the information provided to be plentiful and helpful to your creative process. I look forard to seeing your ideas. :-)
The products we're producing are high quality, grown by talented people with a great deal of experience. However we do not wish to come across as pretentious. Now that cannabis is legal in our state, for both medical and recreational use, our target audience is very broad. Customers of all ages, backgrounds, and lifestyles are buying recreational cannabis now. Note that the fastest growing group within our customer base is 40-year-olds and up, but, please do not target your design ideas on an older audience only. The brand does need to appeal to a broad demographic. It needs to be hip and cool enough for the younger folks to like, and it needs to be elegant and tasteful enough for the older folks to like. We do not wish to be "too rock-n-roll" and we do not wish to be "too pretentious." The name "Top Shelf Gardens" was chosen because we're very confident in our growing abilities and proud of the quality of our products. So let your design ideas reflect that, i.e., the magicical feeling one gets when looking over a vast garden of high quality cannabis plants, the plant itself, its leaf and flower... Also, we’d love to see artwork that reflects the *passion of inspired cannabis growers* and the pride we feel by delivering a high quality product to the community in which we live.
Every design category has flexible pricing for all budgets. Logo & business card starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & business card.
Designers across the globe delivered design magic.
howtube collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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