Tell us a bit about who you are and the people you reach
We sell spa and wellness vacations in the West Bohemia (Czech Republic, Europe), which is known for traditional spa treatments and health beneficial treatments and vacations. We sell mostly to Germany and Russian clients. Through our web you book your hotel including spa treatments, payment proceed upon your arrival to the hotel. Basicaly it is a hotel booking site for the local spa market. We feel we need to improve our current landing page, but the new design should not be completely different from the recent design, so our repeat customers can recognize it. Our typical client is between 40-60 years old, our site needs to look reliable, safe and trustworthy. But also very personal as we offer a very personal customer care and service.
What industry do you think your business is most related to?
What do you have in mind for the style and theme of the landing page?
We need to improve our landing page, by making it more clean, well-arranged, more simple and with better call to action. Main call to action should be to search for hotel offer and submitting an offer request.
Elements to include in the landing page
We need to include our logo (Topkur - a young lady drinking from the spa cup), searching form with dates for hotel stays, fact that we offer 4 spa cities, hotel offers as are now, call centrum with picture of our assistant(s), our key selling points -
1. we are local specialist - we live and work in this region and we know it very well
2. all our services are free for the clients, hotels pay us
3. we have 10 years of history on internet, started in 2002
4. we have thousands of real client-references about hotels and our service
5. client service - we have 6 call assistants, which can personally server you and find the best for you.
Unfortunately our web sites are not in english, hope you will understand the purpose of the site and what we need to improve. Please do not hesitate to contact me and ask for more details or explanation. I inclose a sketch of structure we need.