“Wanderlust” is an aspirational advertising campaign. Our goal is to connect with current and potential customers in a very unique fashion by tapping into the way they emotionally perceive their journeys and destinations. The imagery we’re looking for is something with a slightly surreal, almost day dream like quality that visually represents how people want to feel when setting off, travelling or arriving at their destination.
This initial project is to determine if your artistic style will work for what we have in mind. If successful we will engage your services to create imagery for the rest of the campaign. What we need right now is for you to show us your unique style by completing the objective outlined below.
There are 2 photos attached.
We would like you to bring these photos alive by illustrating on top of the image. The final image should resonate with the viewer on an emotional level; the viewer should FEEL that the people in the car are experiencing a bit of magic in their journey. The illustrations can range from line drawings to more realistic illustrations. The winner would potentially be asked to design on 5 photos so we would like to see your designs on BOTH photos below to get a feeling for the continuity and story you would create with your illustrations.
Thought starters for illustrations on either one of the images might be as follows (but we're equally happy if you have your own ideas):
· Maybe a whale, fish and some birds add to the illustrated elements as well as a sun with pacific style tattoos emanating from it.
· Butterflies and flowers emerge from grassy parts of the image. Maybe butterfly wings come out of the car too.
· There are dragons and other middle-earth style creatures blowing the sand or maybe some creatures holding up the side of the sandbank so the kids can play.
Text and logo will be applied to the black space provided so please do not illustrate on this part of the image. Please keep image in the original proportions and resolution.