We are currently changing the app’s look&feel to deliver best-in-class appearance and usability. The design will get even cleaner, more friendly and more inviting. The colour scheme might change as well (see the attached sample just as a suggestion).
The same should apply for the logo. We need an icon that stands out and pops among other icons and is simple to locate on a home screen. The icon should ideally convey the following values:
· Business-task driven
· Hedonic Quality
· The logo should look good for sizes 1024x1024 down to 57x57 (probably, the level of detail needs to be reduced for small sizes)
· The logo should work well on both bright and dark backgrounds
· Adhere to guidelines, if possible (https://developer.apple.com/library/iOS/documentation/userexperience/conceptual/mobilehig/ and http://developer.android.com/design…aphy.html)
· Use vector graphics, if possible
· The icon may also be used standalone on our website as well, so consideration should be given to this.
· Feel free to use shading or gradients to suggest depth, but don't make a 3D icon.
For the winner only
· A layered .PSD file must be provided in size 1024x1024 pixels or larger
· If vector graphics are included, they must be also provided (preferable as SVG)
We want a modern, simplistic design catered for our app. If done well, this might be the starting point for a completely new CI.