The idea is to create an illustration of a woman called May (30 years old, but young looking), she will be the character on the front of every single product.
On every product May expresses how she feels after using a product.
For example: When she uses our The Incredible Face Mask that removes blackheads and dead skin cells she is amazed over how clean her face is afterwards.
What is really important is to make a woman that:
- is Human-like in simple strokes.
- Show her emotions so people understand what she is feeling.
- Her face should be looking straight forward (like looking into the mirror).
The idea is to make 3-4 different images with very similar face expressions but her hands will be touching different places on her face (depending on what problems the product solves).
Start by making one version of May for this product:
- The Incredible Face Mask
- The result: Removes blackheads and dead skin cells
- Illustration: May feels the sides of her face and feel amazed over the results.
Here you can see what our current current product looks like.
Here are the other products character variations we will do in the final round (or with the winner).
The result: Removes blackheads.
Illustration: May feels her nose and looks surprised and satisfied (maybe holding the pore strip in her other hand)
The result: Takes away sebum and makes the pores smaller.
Illustration: May feels the side of her nose with her hand and holds a cleansing cloth in her other hand, same thing here.
Peeling Face Gel
The result: Peels away dead skin cells.
Illustration: May is amazed over how many dead skin cells is removed and how clean and smooth her face is, she touches her cheeks.