Novel – a 4 star hotel
1. We need a distinctive brand that accurately reflects who we are and appeals to both our existing and potential customer base. A brand that people want to be associated with which will support us in our aim to grow our income streams. We need:
o Strapline incorporating our USP
Work across all areas of the hotel e.g. conferencing, events, weddings, hotel bookings, banqueting, outlets
Appeal to our wide and diverse range of customers and stakeholders
Be modern and sleek
Strapline incorporating our USP
The logo will be used in the following formats:
o Marketing Collateral
o Business Cards
o Social Media
Brand guidelines/Style Guide will be required and include logo usage rules, fonts and PMS /CMYK/ RGB/hex colours
The aim of this communication strategy is to draw the attention of our target consumer to the Hotel, creating an interest and desire to visit the hotel and ultimately to experience the Arabian hospitality through the hotel experience in Abu Dhabi.
Who are we talking to?
Novel Hotel in Abu Dhabi wants to appeal to business people and couple internationally who are between 25 and 50 years old and are interested in visiting Abu Dhabi for several reasons such as work, pleasure or event. Experience Abu Dhabi through the eyes of Novel.
Our ideal customers are busy individuals who are looking to unwind. Most likely they are highly successful, but also very appreciative of simplicity and comfort. They should have refined sensibilities that are balanced with an ability to relax and be comfortable. While they may wear a suit to work every day, they should be comfortable enough to wear casual clothing and adventurous enough to discover a new city through trip advisor.
Novel’s Hotel brand image and reputation must immediately recall Arabian hospitality with a modern altruistic twist.
Words the brand should invoke: competence, non-intrusive, hospitable, does not put on airs
Our hotels are individually designed and guarantee high standards, offering friendly, personal and excellent service
Just because we are a smart hotel, does not mean you can’t just switch off
We may be smart, however we all want to switch it off sometimes