Rustic / modern retreat in Nashville, TN. -
please see the chapter from the business plan attached "The Experience'
[following is a description of the target market from our business plan]
A retreat is not only an accommodation, but a destination in itself; however, most retreats in Middle Tennessee have been trending toward a monopolization by the wedding economy with individuals and smaller gatherings being squeezed out.
We have identified six (6) markets where The Retreat at Seven Hollows will focus its marketing attention.
1 - Hiker Crowd
In addition to the existing 5 miles of trails, nearby Beaman Park is developing Nashville’s first overnight [9 mile] backpacking trail. We foresee that a certain percentage of the longer trail hikers will day hike and stay at Seven Hollows for comfort and entertainment.
2 - Small organized groups [10- 30 people]
Groups who traditionally take a annual retreat together - womens’ groups, sewing or book clubs, bicycle or naturalist groups, etc. We offer a retreat location that feels like a mountain destination, yet is within Davidson County.
3 - Musicians / Artists
Seven Hollows provides a low-key lodging alternative for touring musicians who need to unplug between gigs. Additionally, there will be a range of events that will attract musicians and artists year-round, such as songwriting workshops and the artist-in-residence program.
4 - Millennial urban professional
This demographic is known for valuing experience over things - so we will be providing a place and time where they can reconnect, meet others, and enjoy the authenticity that Seven Hollows has to offer. The modern design, organic handmade aspects will appeal to the sustainably minded Millennial crowd looking for a getaway weekend.
5 - Weddings / Family Reunions
It almost goes without saying that Seven Hollows will be a sought after destination for weddings and family reunions.
6 - Accessible Adventure travelers
Active folks with mobility constraints really will appreciate the unique and rustic setting while being 100% wheelchair accessible. This is an almost untouched market, which overlaps all other markets.
A note about children:
Though kids and babies of all ages are absolutely welcome, this is not a child-centric place. We believe kids play best when given a bucket and let loose to go make a fort or search for tadpoles. Opportunities abound for the curious and creative.