Auslandsjob.de is Germanys biggest independent platform for working holidays (e.g. Work and Travel, Internships or Summer Jobs) abroad. As we are planning to relaunch Auslandsjob.de this summer and are conscious about the high potential for long-term jobs abroad, we are planning on transforming it into THE leading platform for working abroad in all kind of ways. We already adress our visitors with long-term job offers, information for emigration as well as the planning process of how to become a global freelancer/digital nomad. We have more than 2 million website visitors a year and the name of the domain "Auslandsjob.de" can be translatet into "workabroad". As all our content is German, we are mainly focussing on german speaking customers right now.
How we describe us:
We are looking for a new logo and first ideas of a CD, which we can develop/use as a basis for our brand guide later on. If there are any suggestions for font, color palette and also icon sets, we will definitely appreciate it.
The main elements of our logo should not be planes, mountains or typical symbols of a business icon set (like a tie or suitcase). Please be creative and try to find a new unique way for us.
What we really like is the modern Geo/mosaic style, as you can see in the rhino logo (please see in the logo example collection).
With the NEW Auslandsjob.de we want to focus on
> informational content about the above mentioned main topics of working abroad
> offering services & tools for the planning process of each different type of customer
> suggesting programs of travel agencies for working holiday makers
> providing suitable job offers
Right now the most important countries for our customers are:
> New Zealand,
Please note, that this list might extend after the Relaunch.
Our target group is between 16-40 years old and mostly adventurous and curious. With the new image of Auslandsjob.de we want to inspire, encourage, guide, support and satisfy our visitors by providing them all information to orientate and plan their adventure of working abroad. We want to adress the 18 year old working holiday maker, that is planning his working holidays in Australia or Canada, as well as the digital nomad that wants to work online from different global spots but also the mid 30 man, who is looking for a long-term craft job in the USA.
More information about our audience:
> Driven by emotion
> Want to see the world
> Interested in different cultures
> Open to influence