Company Background: Established in 1981, Professional Helicopter Services (PHS) is Australia’s longest-running helicopter company. We currently operate 35+ helicopters from bases in Melbourne, Gold Coast, Ayers Rock, Kings Canyon and Home Valley, Western Australia. PHS specializes in Tours (Sightseeing, VIP Transfers & Events including the F1 AusGP and MotoGP), Aerial Work (including sling operations, filming and photography, fire fighting), and operates a Flight Training School.
Project Overview: Agency to provide updated logo designs to PHS in line with Company requirements.
• Agency to come up with at minimum 5 logo iterations
• Agency to edit and adjust logo(s) as required as per PHS direction
• Agency to provide finalized logo and approved iterations to PHS in a comprehensive Branding Guide.
• Agency to provide all finalized working files (i.e. .ai/.eps, etc.) to PHS.
• 65% men, 35% women
• 27+ years of age
• Education completed
• Seeking unique and adventurous experiences
• Well-travelled/Aspirational traveller
• Modern and ‘cool’
• Masculine (without alienating females)
Most Important Message: Professional Helicopter Services is the premium helicopter service provider in Australia given their commitment to safety, their professionalism, their service offering and their quality levels.