> Personal training is an EXCLUSIVE and MODERN service. Thus the logo
must be connected with ELEGANCE and AUTHENTICITY but needs to be very
SIMPLE, too. No confusions in the logo, can be even MINIMALISTIC.
> Try to express the dynamic and increasing fitness with the logo.
Either create an abstract logo or work with F or FIT.
> The pure logo (without the letters) will be used separately, e.g.
as a watermark (on invoices etc), sticker aso. Therefore it needs a
good RECOGNITION FACTOR.
> Use CAPITAL letters (LET'SGETFIT).
> Please also create CORPORATE design templates (business card,
voucher, template for
invoice, car sticker), too, please!!!
--- NO figures, bodies, muscles, weight icons or the like. ELEGANT,
MODERN and MINIMALISTIC ---
--- Please avoid GENERIC and OVERUSED designs ---