Claire was fantastic to work with! From the very beginning, she understood my vision for my company's branding and she ran with it. The only difficult thing about working with Claire was the time difference between Australia and the U.S., but it was worth it for the final designs. I am so happy with everything she created, and I will not hesitate to contact her again in the future for any further design needs.
I‘m so lucky to get this designer.
He was very fast and the communication was perfekt. I love his work ... from me 7 Stars 🤩 Thank you scordesign !
How abodyinmotion started their logo & brand identity pack journey
Who are you known as?
SinFully Good Brownies
Tell us a bit about who you are and the people you reach
We sell decadent handmade, high-quality brownies to raise money for cancer research and patient treatment at two of the country's leading cancer hospitals. All proceeds from sales go to charity.
(In the future, additional charitable causes may be added to the portfolio.)
Target audience is domestic U.S. Almost everyone likes brownies! Consumers will be educated, trending towards upscale/foodies, and/or will feel a personal connection to the cause.
Due to the quality of ingredients used and the purpose of raising charitable funds, the brownies may be considered "luxury" or "artisanal" items (though we prefer not to use the "artisanal" moniker in product logo/labeling.)
What industry do you think your business is most related to?
Food & Drink
Other color requirements
Think luxury, indulgence, something special, feel-good. Colors that jump to mind are black, purple, red (also links to "sin"), deep chocolate browns, black, gold (not yellow) - something that could possibly be foil-printed but also reads well on flat print production. I am open to your creative input if you have a brilliant idea outside these palette suggestions.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
compact, clear. I get the multi-coloration with the chameleon, but I prefer a single or 2-color logo for us.
fun, playful, graphically captivating, makes me smile because it's sharp-looking but also a little silly
again, elegance and simplicity
clever, elegant, simple
design zen. seems upscale
upscale, decadent. you can imagine it on a wine bottle or a boudoir product...a bit sultry, suggestive.
Playful, yet upscale. Streamlined. Subliminally, I'm probably responding to it because the flames make me think of "sin" (devil/flames), and it provides an example of how black and red might work for SinFully Good brownies.
This is cool yet upscale. Maybe it's the letterpress effect.
Strong visual impact. Less is more with this one.
Gold/black combo is luxurious. The shrimp medallion is a creative visual that conveys sophistication with its artfulness.
Color. Font. Visual impact. A little masculine - not necessarily a bad thing.
Very upscale and minimalist. Red and black combo is suggestive. The glass motif suggests a partial moon or rising sun.
This is clear, clean and captures a lot in its graphic: fork, spoon, plant, heart. This is clearly something good for you to eat, it makes one feel good, brought to consumers by people who care. It is elegant in its simplicity. Easy to read words.
Great minimalism with graphic impact and limited palette.
Compactly incorporates an entire visual story in the logo. You get the cast iron, you get the cottage, and you get an overall homey yet cool feel welcoming you to the place/product. It is a more retro hipster look than what we are looking for, yet it is an excellent example of incorporating layered story elements into a clean design with impact.
Upscale simplicity without pretentiousness. Like the format, with a graphic in the center to tie in with the product story. I don't love the salad graphic itself, but everything works together.
An example of a socially conscious product logo. Clean & simple. Easy to read & understand.
This logo effectively tells a story with its graphics without being busy. The vine conveys healthy/natural, supporting the "Blooming" in the product name, and the jar shows us the product packaging.
This has a very classic (French) luxury look utilizing black/gold. The typeface stands out, although it is heavier than what we're going for.
This reads as tantalizing and suggestive. The calligraphy conveys classiness, the black sophistication. Simple, clean, rich.
Modern approach that is a little playful and still sophisticated. There's room for a graphic element to help tell a story. Don't like yellow.
Beautiful. Elegant. It seems to glow. Minimalist yet clear motif.
We are seeking a minimalistic, classy, upscale design to communicate quality as well as purpose.
The name SinFully Good plays on both the rich, truffle-like quality of the product as well as the fact that they are an indulgence whose purchase provides a "Fully Good" social benefit. The product is "fully good" in flavor and "fully good" in that, even though it may be a little naughty to indulge in super-rich brownies, consumers are helping the lives of cancer patients by purchasing the product.
It's okay to weave fun into the graphic. If you can render a streamlined devil with a halo and wearing wings (maybe even eating a brownie!), for example, that's one example of how the visual could get playful. Be creative! Be thoughtful. We are starting from scratch and we're open to ideas.
Thank you. Your work has the potential to help change lives!