The brand marketing firms we have worked with thus far have made the
following comparisons: Ralph Lauren , Rustic Luxury , Twin Farms VT (
The Pure Michigan and four seasons ad campaigns most closely resemble
"how" we will market although there is also an element of Life is Good
built into the DNA of our company.
The TraceyJordan Collection represents the history and evolution of
two storied and adventurous families. While each of our families has
humbly been associated with luxury, business and progress, this latest
generation is equally interested in and dedicated to the simplicities
of life … in the beauty of nature … in art … old world
craftsmanship … and in creating lasting memories with family &
For over thirty years we had been spending summer and autumn’s in
Michigan’s idyllic Northwest corridor. Steeped in nostalgia, this
region of charming towns, world renown lakes and natural wonders had
been the setting for our family sharing stories, laughter and
libations long into the starry nights.
In 2014, while sitting around a wood burning fire on Burt Lake, we
decided it was time the families shared this storybook setting - a
quaint notion that quickly evolved into the TraceyJordan Collection; a
luxury, boutique, vacation property developer specializing in
providing luxury properties & a boutique experience to vacationers
along Michigan’s famed Inland Waterway in the states prestigious
While our initial offerings are centered around the Inland Waterway in
Michigan's NW corridor, plans do call for adding properties in Tuscany
Italy , Napa & the major wine regions of France in the future.
In each case the goal of the property is to maintain the charm of the
region while offering amenities of five star hotels.
Live ® More
The TraceyJordan Collection is guest-focused. We are in business to
serve our guests & provide them with a vacation experience that is
singularly unique. The Live®More ideology is central to our
commitment and to the experience we will create for each of our
The Live®More ideology embraces the simplicities in life & encourages
people to relax and enjoy. We want our guests to get outdoors and
unplug. While we will provide all of the modern conveniences and
luxuries of a five star hotel, everything from the property design to
the amenities will encourage our guests to get out and enjoy the
beauty of the region.
Campfires, S’mores , Hobo Pies , Kayaking, Fishing, Biking, Skiing,
Boating, Wine tastings etc..
Live®More ... text less.