ICS-Secure got their new logo & brand identity pack by running a design contest:
Create Branding for a Bespoke Industrial Security Consultancy
Check out ICS-Secure's Logo & brand identity pack contest…
We are a small team of well known industry experts offering bespoke technology and market consulting to startups, venture capital investors and Fortune 500 companies involved in the Industrial Controls Systems (ICS) cyber security market. We also provide policy guidance for companies and government agencies involved in the operation of critical infrastructures (such the power grid). Finally we offer crisis management assistance for companies dealing with a cyber security crisis in their product (think of Chrysler’s recent Jeep Cherokee hacking fiasco and you have the right idea). Our specialty in all of this is control system and SCADA security, rather than traditional IT cyber security. In other words, we deal with the security of things that can "go boom" rather than just lose customer credit cards. This involves the analysis of products and systems used in industrial control, the creation/marketing of new products and services designed to secure control systems and the review of strategies and policies for maintaining the security of critical systems. Our customers are executives and senior managers looking for trusted guidance in the complex arena of industrial security. Since cyber security can be technically complex and our customers are often not technically focused (they are of course trying to manage a company and not worry about bits and bytes), we pride ourselves in being able to distill a complex problem into a simple and clear plan of action. Finally, since security is often a very sensitive topic for our clients, discretion and confidentiality is always critical.
Other color requirements
I'd like to explore the following colors: Aquas: Empathy, compassion, clarity and precision. Blues: Knowledge, trust, calm and honesty. Light neutrals: Purity, balance and sophistication.
Conveying concepts like professionalism, discretion, confidentiality and reliability is an important part of this branding exercise. We don’t want to scare our clients (they already are scared or they wouldn’t have called us). Instead we want to send the message that by engaging the professionals at “ICS Secure”, one of their most complex problems will be dealt with and they can go back to growing their business. We are the "Swiss Bankers" of the cyber security industry, combining outstanding technical expertise with years of professional management experience and the highest levels of discretion. Our favourite designs show subtle design elements in the use of fonts, line weights and colours. Please be inventive – we are looking for something that is modern, dynamic and interesting, yet still inspires a feeling of stability and professionalism. We know that is a tricky combination, but clearly many of you can create this. Finally here is some general feedback for everyone regarding our thought process as we evaluate submissions: 1. We are the most interested in new designs that do not look like ones we already have received earlier in this contest. So we score original ideas highly as long as they meet our other criteria which is that the design inspires thoughts of “professionalism, discretion, confidentiality and reliability” in our customers. 2. We have received so many of the "Blue arc showing through the block letters ICS" designs in the last 24 hours that we are no longer accepting this style of design. Only early submitters using this style will be accepted and we will eliminate any submissions that use this design to protect the early submitters original work. 3. We have also received so many of the "Block letters with the C and S joined" designs that we are also no longer accepting this style of design. 4. As we noted in our announcements, the use of a shield logo is very common in the security industry and we generally will discourage it. In particular, as it can be hard for us to trademark. If you submit a logo using a shield, please be sure that there is nothing like it currently in use on the web. An accidental copy of another company’s logo is still a problem for us, even if you did not intend to make something that looks like an existing design. 5. We have received a lot of submissions based only on a medium blue colour. To us the colour seems a bit flat and uninspiring. There are a lot of shades of blue, green and grey and we like colours and/or shades that are more likely to be seen as unique and memorable in the industry – we don’t want to look like we are just copying IBM. Thanks and Good Luck The Team at ICS Secure
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at €549.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
ICS-Secure collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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