How rafael 9 started their logo & brand identity pack journey
Who are you known as?
The Resort @ Cardrona
What’s your company slogan?
We would like one, please suggest.
Tell us a bit about who you are and the people you reach
"The Resort @ Cardrona" is a condo of modern villas (3, 2 and 1 bedrooms) at a fantastic place called Cardrona Valley (https://en.wikipedia.org/wiki/Cardr…ew_Zealand) which is located between Queenstown and Wanaka in the Southern Island of New Zealand.
Cardrona Valley is a snow heaven with access roads to Cardona alpine resort (https://en.wikipedia.org/wiki/Cardr…ine_Resort) and Snowfarm ski resorts. Cardrona is home to New Zealand winter games and Merino muster events during the winter. Cardrona during the summer offers some amazing outdoor activities such as mountain bike tracks, rivers, horse tracks, walking tracks and a genuine New Zealand farm experience.
Most of the villas offers accomodation all year round using a variety of channels depending on each owner (E.g. AirBnB, local rental business in Wanaka, bookabatch.co.nz and etc).
We are neighbours of the Cardrona Hotel / Pub which is a historic venue that dates back to the 1860s and offers amazing beer and food.
We would like our brand to communicate that we are friendly, family, modern, safe and convenient.
The condo offers a big heated SPA pool and a lap pool open all year-round with a picnic and BBQ area.
What industry do you think your business is most related to?
Travel & Hotel
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Yellows: Energy, intellect, fun and youth.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards