How aroyter started their logo & brand identity pack journey
Who are you known as?
BURN Cycle - Kick - Yoga
Tell us a bit about who you are and the people you reach
If you've heard of FlyWheel or SoulCycle it's a similar concept of a
super high energy 'spin' studio that appeals to all kinds of clients.
70% are women, between 20-45, with good disposable income. Many are
soccer moms who want a killer super high energy workout close to their
homes. We also do Kickboxing and Yoga in our ancillary studio. So our
logo should be all caps BURN with the identifiers Cycle - Kick - Yoga
underneath. We want this logo and our image to spell 'high energy',
'sexy', 'fun'. I know the sample I have attached may have some
gradient but I DO NOT WANT this design to be a copy of what I have or
to use a gradient. Keep in mind this logo will be not just printed in
full color but also used in all of our collateral materials including
store-front signage. So it must be versatile somewhat.
INDOOR CYCLE (or spin) is by far our #1 revenue generator here so the
be aware of this before you give me something that's too centered on
yoga or kickboxing. Those are ancillary services for us so while
important, the indoor cycle is definitely #1.
What industry do you think your business is most related to?
Other color requirements
I'm open here. But purples our nice, shades of red are good, but I'm open. TRY TO AVOID GRADIENTS but if you do have a good one w/a gradient, be sure to include non-gradient versions as well.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This was an attempt at the logo but it's not one I quite love yet. So try to approach this with a very clean slate.