We develop a food supplement designed for mental performance.
The product is to be taken everyday as part of your breakfast routine and will help you achieve your daily goals.
Furthermore, our product is strongly rooted in scientific research and most importantly is 100% natural.
Our target audience is (1) young professionals (1-10y of experience) and (2) students (3) creatives.
I would like the brand to be strong & highly recognizable across all platforms.
Our intention is to celebrate modern achievers and remarkable minds through high quality video and other media. Hence, the designs should have a certain human quality to it. Looking great over content is a plus.
THE CHALLENGE IS TO CREATE A BRANDING THAT WOULD LOOK GREAT BOTH OVER A VIDEO INTERVIEW OF STEVE JOBS AND IN A MEDICAL ENVIRONMENT (as the product is clean and minimal, but the communication very human).
These are some values that represent the product:
- Transparent (zero bullshit)
- Clean / Simple