Every brand needs a color palette for their logo. Even if yours is black and white or a few shades of gray, that’s a color palette. Brands use logo color combinations to express who they are. Color works at the primal level, signaling specific emotions in the viewer’s brain. Before anybody even takes a closer look at logo or hears the name of your business, they’ll deduce who you are and what you do all based on your logo’s color palette.

different logo color combinations
Illustration by Vladanland

In logo color combinations, individual colors work together to make brands memorable. When you’re designing a logo, the colors you choose are critical to its success and by extension, your brand’s success. Here’s everything you need to know about logo color combinations.

What does color do?

Color evokes emotions. Based on culture, traditions and even our own evolution, each color has deep-rooted psychological associations. For example, yellow evokes friendliness, while brown is more rugged and natural.

yellow outline of a dandelion with a warm gray image of a bee overlaid on it
Logo design by green in blue

Colors are hard workers. They tell stories, convey moods, communicate price points and connect ideas.

Aesthetically, color can play lots of different roles in logo design. You can use color to enhance design elements or to set a tone, you can make color the focal point or keep it in the background. Sometimes, using black can make the other colors in a logo pop. In other logos, black is the main event.

red wordmark logo that says “6th sense events” against a black background
Logo design by ultrasjarna
round vintage-style logo showing a retro car
Logo design by Neatlines
abstract, jagged chevron shapes in gold on a black background
Logo design by ultrasjarna

Colors do it all—and they do it in an instant. That’s why it’s important to explore all of your color options and choose the right combination for your logo.

How many logo colors do I need?

There’s no set rule on how few colors you should use in your logo. You might only need one or two. How many colors you need depends on what your logo has to say for your brand.

Most logos use two or three distinct colors. Typically, it’s one primary color and one or two accent colors to give the logo more dimension and put the brand’s whole personality on display.

round logo with the letter “t” in “Natee” illustrated as a tree trunk with green leaves and flowers floating above it
Logo design by tasa
square coffee mug logo bearing an american flag-inspired design
Logo design by spoon lancer

You’ve seen great logos that only use one color. Sometimes all you need is literally just one color or a few different shades of the same color. Other times, it makes sense to use a wider color palette to tell your brand’s story visually.

24 inspiring logo color combinations

Bold logo color combinations

Highly-saturated hues are the best way to add energy and life to your logo design and build the perfect bold brand.

Red, orange and black

There’s a reason why red is so popular for sports team logos—it’s full of energy! Wanna yell with color? Pair bright orange and boisterous red.

shield-shaped logo showing a falcon with a rugby ball in its wing
Logo design by DSKY
soft, cartoon tiger face outlined in white
Logo design by thisisremedy

Blue and gold

Warm colors aren’t the only bold colors, though. A high-contrast logo is often a bold one, like a logo that pits a bright gold against ice blue.

blue and white lion wearing a yellow crown against a shield-shape background
Logo design by J_Ivan

Purple and yellow

Another complimentary color combination, purple and yellow make a great bright and colorful team.

purple and yellow letter E logo
A bright logo by bo_rad

“Look alike” logo color combinations

Some brands choose color combinations that literally look like things. A popular way to use colors like this is to give abstract shapes specific colors that signal what they represent to the viewer, like blue squiggles to represent water or flesh-tone colored dots to symbolize people.

Deep orange, turquoise and navy

Bright reddish orange paired with shades of blue such as turquoise and navy is a complementary color combination that’s sure to stand out. It instantly evokes memories of the sea and sunsets and feels simultaneously warm and refreshing.

orange and blue logo in pin shape
A clever, minimal logo design with complementary colors by Garson

Natural green and brown

A literal color combination can also be used to communicate what a brand does when its name doesn’t make that clear, which is why you see so many green garden and landscaping logos.

minimal and natural green and brown plant logo design
A minimal and natural logo design by Leehaa

Orange, yellow and red

This vibrant, tri-color gradient of warm colors perfectly evokes sunsets, heat or fire.

red orange and yellow gradient logo in shape of africa
Logo by bo_rad

Peaceful logo color combinations

Tone down brighter colors by adding white to a pure hue, creating a subdued, pastel variation known as a tint. Greys and blues work great, too.

Navy blue and light pink

This combination emphasizes the calm light of dawn. Both warm and cool colors can be part of a peaceful color palette, where the key is to use colors that blend together, rather than high contrast.

half circle with tree branches
Logo design by Mad pepper

Shades of green and blue

Combining different shades of green and blue in your logo has a calming, soothing effect and works great for brands that want to put their clients at ease.

green and blue circle logo
Logo design by casign

Light purple and beige

Purples are the perfect picture of serenity. If you’re searching for the perfect main color to build a peaceful palette around, you can’t go wrong with purple.

circular logo showing a two-toned purple tulip
Logo design by MonGE Designs

Natural logo color combinations

Capture the magic of nature with color schemes that evoke the beauty of Earth. Forest- and garden-inspired earth tones work great, but don’t be afraid to explore beyond! For example, a combination of burnt sienna and yellow can create a hot desert-inspired nature palette, and dark blue with shades of silver and white can feel like a trek across the Arctic Circle. If you want your logo to feel like a specific natural setting, grab a photo of that setting and choose its most prominent colors.

Traditional earth tones

bonsai logo with stones
Logo design by olimpio

Untraditional earth tones

Earthy doesn’t have to be boring! Try working less “traditional” earth tones into your logo. Pinks, reds and yellows can strike that balance between dynamic and down to earth.

Logo design by thisisremedy

Blue, green and tan

Tip your hat to clear skies and crystal oceans by bringing cool blues into your logo. Pair it with a green for a perfect combination.

Logo design by nevergohungry

Fun logo color combinations

Whimsical + colorful = fun. If you’re not sure if your color scheme screams “fun,” ask yourself if you’d find those colors in a candy shop. Bright, warm, contrasting colors are loads of fun, as are neon and “unnatural” colors like pink and purple and lime green.

Green, pink and yellow

For a fun logo, green, pink and yellow go great together. Make the color combination your own by choosing interesting shades, like a minty shade of green or a corally shade of pink.

bright lollipop candy logo
Logo design by bayuRIP

A rainbow

Typically, logos have one color and a few accents. Well, not all logos are typical. Up your fun factor with a rainbow of color. Just make sure you’re using the right shades and amounts of each color so your logo isn’t overwhelming.

colorful rainbow logo with pom poms and balloons
A colorful rainbow logo by The Bluebird

Red and green

With its combination of high-powered energy and natural calmness, red and green compliment each other to create a fun, carefree vibe.

circular logo with various foods surrounding the words “cheat meal”
Logo design by Mr. V

Pink and turquoise

Pink and turquoise make the ultimate fun logo color combination. Choose this pairing if you’re aiming for bold, bright and fun.

pink and blue popsicle logo
Logo by bo_rad

Blue, green and yellow

Yellow is the ultimate fun color, and this bright combination keeps it front and center. The blue and green accents balance it out for a color scheme that’s fun, natural, and trustworthy.

watercolor image of two dogs and one cat sitting in a row, each accented by a watercolor circle
Logo by Cross the Lime

Serious logo color combinations

If you’re in finance, law, medicine — anything where serious is a selling point — your ideal color scheme is one that uses neutrals and deep shades that communicate how seriously viewers should take your brand.

Black and white with accents

And when in doubt, black is always seriously in style. Add dark accents for a splash of color. Think crimson instead of cherry, navy instead of turquoise.

vintage-style logo depicting two black labradors
Logo design by C1k

Blue and black

Serious color schemes are bold, but they’re more of a confident bold than an in-your-face bold. This mix of blue and black evokes a dynamic, trusted brand personality.

forest with deer logo
Logo design by Dusan Klepic DK

Brown, beige and black

Brown and beige tones have a distinctly vintage feel, which gives your logo instant credibility. Use different shades to add depth and detail.

deep sea diver logo
Logo design by widakk

Grey, tan and gold

This combination of three muted colors brings to mind elevated, upscale, professional services. Together with the hard lines of the shapes, you’ve got a logo with a subtly serious tone.

round image of different shades of gray, then tan and yellow
Logo design by Fancy Bee

Audience-based color combinations

Sometimes, a color palette’s job is to communicate that a brand is meant for a specific audience. Using colors tailored to that population can make the brand stand out from its competitors.

Primary colors

Bright, primary colors like these often signify that a brand is for kids.

four differently colored hands arranged in a square
Logo design by KreatanK

Pink and blue

Soft pastels are typically a go-to color scheme for baby products.

image of a baby elephant holding onto a star balloon with its trunk, facing a bird
Logo design by GoodEnergy

Navy, white and yellow

Navy is traditionally considered a masculine color, so if your brand is mainly “for men” consider going blue. Pair navy with yellow and white for a sporty, dynamic feel.

microphone with a lightning bolt base
Logo design by nevergohungry

Blush pink, grey and yellow

If you’re looking for a more feminine color combination, pair soft, warm colors with neutrals. Blush pink and sunny yellow go well with grey for a playful yet elegant look.

watercolor flower logo
Logo design by ananana14

Creative ways to use your logo color combination

Once you’ve picked a color palette, the next choice to make is how to create a logo with it. Will one color be the logo’s primary focus while the others give it contrast in the background? Or will each color be represented equally, maybe by giving each letter in your brand’s name its own color or working them into a pattern where they all get equal playing time.

Gradients

Gradients are an easy way to put a whole color palette on display. Gradients are smooth and serene. They easily fade from one color to the next, creating beautiful in-between shades as they move through a palette. Your gradient logo could be subtle, moving between two fairly close colors or it can be a rainbow, going from one bold color to another and meeting plenty others along the way.

round logo of a letter “c” within a speech bubble
Logo design by Subqi Std

Geometry

When you use a geometric pattern in your logo, you get the opportunity to emphasize your brand persona further by choosing shapes that fit. We cover shape psychology in more detail in our brand identity guide, but here’s the quick version: round shapes like circles and ovals tend to feel warmer, friendlier and more forgiving while straight lines and sharp angles feel strong, efficient and serious.

Logo design by Ade G

Coloring book

Another way to use your color palette is to use it to color in your logo. Pretend you’re a kid with a coloring book and your palette is your crayon set. You’ve only got a couple of crayons to work with, so you gotta use them creatively to bring your logo to life.

a line-drawn unicorn sitting peacefully among a field of leaves
Logo design by ananana14

Now get scheming!

Choosing logo color combinations is work, but it’s fun work. Play with colors and combinations to find the ideal palette and don’t be afraid to look for inspiration from other brands in your industry or to ask for feedback. One effective way to figure out which colors should be in your palette is to use our logo color generator to match your brand identity to a logo color scheme.

Want help choosing the perfect blend of colors to represent your brand? Our designer community’s got you! Work with a designer, and they’ll bring fresh ideas for logo color combinations to the table so you have a whole spread to choose from.

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