ABOUT FIG & BLOOM
You can learn more about the Fig &Bloom brand, our aesthetic and tone of voice here:
website | figandbloom.com.au
blog | figandbloom.com.au
facebook | facebook.com/figbloom
instagram | instagram.com/fig_and_bloom
Please feel free to use any of the assets found on these sites. And if you need images in higher resolution contact us at firstname.lastname@example.org. We also have a subscription to depositphoto and stocksy if you wish to use stock images.
We love our work and thankfully we've been blessed by customers who say very nice things about us. Because this our customers are such big advocates of the brand, we've chosen to use these testimonials in our current advertising campaign via Google AdWords.
- Google Reviews -
- Facebook Reviews -
Your banner design will support our current Google AdSense display campaign by driving interested visitors back to our website to complete their purchase.
The banner will be served to a retargeting audience which includes people who have viewed a product on our site. Some visitors will have gone so far as the checkout before abandoning.
Path to purchase is in our market is very short - buyers perform market research and make a purchase decision within an hour or less. We've decided to keep our retargeting message as consistent as possible with the AdWords copy which will have lead the visitor to our site in the first place.
Attached to this brief is selection of our best performing AdWords variants sorted by highest clickthrough rate.
The winning banner will
- be animated to attract attention
- evoke warm emotions
- communicate our commitment to great design
- display an obvious call to action, eg. high contrast button
* Best Rated Florist
* 5-Star Florist in Melbourne
* Fall in Love With Our Flowers
* Handmade with Love in Melbourne
* Better By Design
* Beautiful By Design
* Lovingly handcrafted bouquets
* "Fig & Bloom are amazing. Product and service - 5 stars!" - Katherine, Melbourne
* "So refreshing, can't recommend them enough and will be using again" - Amy, Melbourne
* "I am completely blown away... pictures do it no justice" - Suzanna, Melbourne
* "What you see on the website pictures is what you get", Clare, Melbourne
* Fig & Bloom flowers are lovingly handcrafted by expert designers
* Discover why people are raving about our lovingly handcrafted flowers.
Feel free to adopt any headline / body copy combination for your 3x banner variations. We've included an extract of our best performing AdWords ads for further guidance.
- Typography -
Yeseva (logo text)
Didot (website headers)
Lato (website body)
- Colours -